Best time to post
The windows below are the ranges most commonly cited across published social media timing studies. They're a starting hypothesis, not a law. Pick the time zone your audience lives in and the times shift with it.
What this chart can't tell you
Every one of these windows is an average across millions of accounts in industries that are nothing like yours. A B2B accounting firm and a late-night taco truck do not share a best hour, and no published average knows which one you are.
Use these as your first guess for about two weeks. Then look at your own analytics and let your real audience overrule the chart — that data beats any study, including this page.
The bigger lever is almost never the hour. It's whether anything goes out at all on the weeks you're busy.
Consistency is the part software can actually solve
AIBrandBlast writes the week's posts, makes the images and video, and schedules them to your platforms and your own website — so the right hour still has something to publish in it.
Start your free week →More free tools: character counter · caption generator · hashtag generator. Related reading: how often should a small business post?